Kelme Footwear

This high-end European soccer shoe company needed to break into the U.S. market and was competing with Nike and Reebok. Since serious soccer players are so passionate about their sport, it was our approach to show that wearing Kelme shoes was a proper way to respect the sport. Our tagline: “From the Land Where Soccer Is A Religion” supported a campaign that included print advertising, and broadcast commercials that micro-targeted cinema audiences right down to their zip codes. Kelme went from below the radar to the #4 ranking within 18 months.